Iron Goddess Motorcycle Show 2024 — Vegas, Death Valley, and Finding My Dream Selling Community
March 8th, 2024. International Women's Day. Fremont Street, Las Vegas. Car packed to the gills, hotel booked, and VCMCo. heading to the Iron Goddess All-Female Motorcycle Show for the first time.
The show itself was everything it advertised, bike show, burnout competition and stunt riding. The experience was a hell of a thing.
The Road to Vegas
This was my first trip to Las Vegas for a vendor event — solo, car loaded with merchandise, making it happen the way small independent brands make things happen: you pack everything you own, you drive, you set up, and you see what the night brings. There's something both terrifying and completely freeing about that. No team, no logistics crew, just you and your product and the road.
I got to Vegas, got my hotel sorted, and got set up in the large parking lot venue in the heart of Historic Downtown Las Vegas in a parking lot off Fremont Street. The show ran from 5pm to 11pm — and I stayed open until the early hours of the morning. When you've driven that far and packed that much, you don't close early.
The Iron Goddess Show
Iron Goddess Productions created something genuinely special with this event. The concept is exactly what the women's riding community has needed — an all-female motorcycle show dedicated to the bad-ass female riders around the globe. Doesn't matter what you ride. If you're on two wheels, you're an Iron Goddess. That philosophy — inclusive, celebratory, unapologetically female — is the kind of energy VCMCo. was built to be around.
The Las Vegas show was held on International Women's Day, which was the perfect choice. The crowd that came out was exactly the community I want to be selling to — women who ride, women who love motorcycle culture, women who want apparel that actually speaks to them rather than being an afterthought of pink it and shrink it. VCMCo.'s women's designs exist precisely for this crowd.
The show was mild in terms of scale — but the people who were there were the right people. Quality over quantity. That's a lesson every vendor learns eventually.
Meeting Jeslen Mishelle
The highlight of the entire trip was meeting Jeslen Mishelle — and what an incredible talent she is. I won't try to do justice to her work in a paragraph, but I will say that encountering someone who is genuinely exceptional at what they do, in a setting like this, is one of the reasons you make the drive. You don't always know who you're going to meet at an event. Sometimes you meet someone who changes how you think about what's possible in this space.
Jeslen and what Iron Goddess stands for — the celebration of women in motorcycle culture, the community it builds, the platform it creates — represents exactly the kind of movement VCMCo. wants to be part of. This is my dream selling group. The women who show up for Iron Goddess are my people.
Death Valley on the Way Home
The next morning I packed up, checked out, and drove home through Death Valley. If you've never driven Death Valley after a long night of vending in Las Vegas, I recommend it — there is something about that landscape that resets everything. The scale of it, the silence, the absolute starkness of the desert. It's one of the most dramatic drives in the American West and it's right there between Vegas and Northern Nevada if you take the right route.
It was the perfect end to a trip that was exhausting, exhilarating, and completely worth it.
Why Iron Goddess Matters to VCMCo.
VCMCo. has always been committed to the women's riding community. Our women's designs — the sunshine, the flowers, the feminine energy that doesn't apologize for itself — exist because women in motorcycle culture deserve apparel that was made for them, not adapted from the men's line. Iron Goddess is built on the same conviction. That alignment is why this show felt like home from the first hour.
We'll be back. The Iron Goddess community is exactly where VCMCo. belongs.